Your raffle analytics

The Analytics page for a raffle tells you how it's tracking — what you've raised, how tickets are selling over time, and where the sales are coming from. If you run both online and in-person, it's also where the two are pulled apart.

It's split across five tabs: Overview, Sales, Buyers, Traffic, and Answers (shown to the roles that can download reports).

Overview

At the top you'll see the headline cards — Page Views, Days Active, Tickets Sold, and Total Ticket Sales, joined by Fee Assistance and the channel split when they apply to your raffle. One worth knowing:

• Conversion Rate — the share of raffle page views that ended in an online purchase, shown as "[n] purchases from [m] views". In-person sales are left out, since those buyers never saw the page.

(Looking for Net Fundraise — what your raffle is actually raising after fees, across every channel? It's a column in the Sales tab's daily breakdown, and the headline figure on your reports. For exactly how it's calculated, see How the money works.)

The sales chart: cumulative or per day

Ticket Sales Over Time now comes in two views, switched with the toggle beside the chart title:

• Cumulative (the default) — your running total, the classic "how are we tracking?" line.
• Per Day — what each individual day took. This is the view for judging your promotion: a strong email or post shows up as a clear spike, and a run of quiet days stands out instead of hiding inside a gently rising line. Days with no sales show as zero rather than being skipped.

Either view can be narrowed to the last 7 Days, 30 Days, or All Time.

Abandoned Checkouts

Below the sales chart, an Abandoned Checkouts section appears once anyone has started a checkout without completing payment. It shows three figures:

• Abandoned Checkouts — how many buyers entered their details but never paid, and the value of those incomplete checkouts. These amounts are never counted in your sales figures.
• Recovery Reminders Sent — RaffleLink automatically emails each of those buyers a one-off reminder shortly after their checkout expires. No action needed from you, and a buyer only ever receives one per raffle.
• Recovered After Reminder — reminded buyers who came back and completed a purchase, and what they spent. That revenue is in your sales figures.

The follow-up is fully automatic — there's no list of abandoned buyers to download or email, by design. People who haven't completed a purchase haven't agreed to hear from the organiser, so RaffleLink sends the one reminder on your behalf and leaves it there.

The channel split

If your raffle takes both online and in-person sales, analytics separates them so you can see each clearly:

• RaffleLink Sales — processed by RaffleLink (online purchases, plus Tap to Pay sales taken with the Ticket Booth app).
• Cash & POS Sales — collected directly by you at the booth (also shown as Ticket Booth Sales in some places — same money).

A raffle that only sells one way shows a single column; a hybrid raffle gets the split. The tooltips on the page explain each term in situ.

Sales

The Daily Sales Breakdown shows you momentum day by day — where the spikes are (often right after you send an email or share the link), and whether you're building toward your close. Use it to time your nudges: a quiet stretch is a good moment for a "draw's coming up" email.

Pricing Metrics sit alongside it — average price per ticket, average transaction value, and average tickets per transaction — useful for judging whether your ticket packs are doing their job.

When Buyers Buy maps online purchases by day of the week and time of day, so you can see when your audience actually converts — and schedule your posts and reminders to match.

If you're selling paper tickets too, those are tracked separately at the bottom of the tab.

Buyers

Where Your Buyers Came From breaks your online sales down by the kind of link people arrived on — social media, search, email, SMS, QR and print, your own website, RaffleLink itself, or a direct link. Sales from before this tracking existed show as Untracked, so an established raffle may look lopsided at first.

Sharing the tagged links from your Promote page is what makes this accurate — an untagged link can only be counted as a direct visit.

New vs Returning Buyers splits this raffle's buyers into people who've never bought from you before and supporters coming back, and shows how many of them follow your organisation — the ones who'll be emailed automatically when you launch your next raffle.

You'll also find your Top 5 Transactions (your largest orders) and Sales by State, showing where your buyers are.

To download the underlying data, use the Reports page rather than Analytics — see Tax invoices and reports.

Traffic

Traffic is for anyone promoting their raffle, and especially for anyone paying for ads. Where Buyers tells you how your sales found you, Traffic starts one step earlier: who visited the raffle page at all, where they came from, and how many of them went on to buy.

Pick a period with 7 Days (the default, since that's the window you watch when tuning an ad), 30 Days, or All Time. Days follow AEST, like the rest of the page.

• Visitors, Purchases, Sales, and Conversion Rate lead the tab. A visitor is someone who opened your raffle page, counted once a day in the daily figures and once across the whole period in the total. The Visitors card also shows how many came from social media (Facebook, Instagram, TikTok and the like, ads and posts alike).
• Visitors Per Day charts all visitors against those from social media, and Day by Day lists the same thing as a table, newest day first, with purchases, sales and conversion for each day.
• Visitors and Sales by Source sets each channel's visitors against its purchases. Each visitor is counted under the way they first arrived in the period, and each purchase under the visit it came from.
• Campaigns & Ads is built from the tags on the links in your ads, posts and emails, so you can see which ones bring buyers and not just clicks: visitors, purchases, conversion and sales for every campaign and ad name. If you run Meta ads, paste the parameters shown under the table into each ad's URL parameters in Ads Manager (Copy parameters does the copying), and Meta fills in the campaign and ad names for you, so every ad reports under its real name.

Purchases here means online purchases made through your raffle page. Cash & POS sales and in-person Tap to Pay are left out, because those buyers never came through the page. Traffic's Visitors also won't match the Overview's Page Views: Page Views counts views, Traffic counts people.

Answers

If you ask buyers a question at checkout, Answers is where the replies add up. The classic use is crediting a seller: "which student sold you this ticket?", which class, team or player.

For each question you get a table of every answer with Orders, Tickets, and Sales, most tickets first, so a "who sold you this ticket?" question reads as a leaderboard. The columns are sortable, and above each table Answered on X of Y orders tells you how many buyers replied.

• Typed answers are grouped ignoring capitals and spacing, so "Odin Bosworth", "odin bosworth" and "Odin Bosworth" count as one row, labelled with the most common spelling. Lists longer than ten rows get a search box.
• Dropdown answers list every option, including ones nobody picked, so "no sales yet" is visible too. An option you've since removed from checkout stays in the tally for its history, marked Removed from checkout, and so does a removed question.
• A follow-up question says which answer triggered it: Asked when buyers chose "Year 1".

Only paid orders count: online purchases and cash or offline sales, never cancelled orders or abandoned checkouts. That's the same rule your Sales Report uses, so the two always agree.

Answers is shown to the roles that can download reports (Admins, Readers, and Affiliates and Independent Organisers on their own raffles), since it's the same information the Sales Report lists order by order. Ticket Sellers don't see it. If the raffle has no questions yet, the tab offers Add a checkout question, which takes you to the builder's Optional step (until the raffle has finished and the builder is read-only).

Two names, same money

You'll notice in-person sales sometimes labelled Cash & POS Sales and sometimes Ticket Booth Sales. They refer to the same thing — money you collected directly at the booth rather than RaffleLink processing it. The "Cash & POS" framing emphasises how it was paid; the "Ticket Booth" framing emphasises where it came from.